Illustrative interface. Not a live client system or a report of results.
BUILT AROUND YOUR BUSINESS
Build around the work your team needs to do.
DigiPixel develops CRM systems around your people, data and business processes. From contact records and sales pipelines to dashboards and integrations, the aim is a focused system that supports the way your team actually works.
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Keep the full picture
Bring customer details, conversations and next actions together so the team can understand an opportunity without searching through separate files.
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Make handovers clearer
Define ownership, stages and permissions around your business, so everyone knows what needs attention and who is responsible.
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Start with the essentials
Prioritise a useful first release, then develop additional features around real feedback from the people using the system.
A good place to start.
For small businesses and growing teams that have outgrown scattered spreadsheets, need their own workflows or want a CRM shaped around the way they work.
THE POSSIBILITIES
A CRM can support more than a sales pipeline.
A custom CRM project begins with the work your team needs to do. We map the records, decisions, roles and handovers, then define a practical first release. That gives development a clear purpose and keeps the system focused on useful capabilities rather than unnecessary features.
Capture enquiries from your website, assign them to the right person and record the next action. Tailored fields and stages help your team track the information that matters to your particular sales cycle.
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Customer and operational workflows
Connect customer records to appointments, quotations, projects or service requests. We map the relationships between records before building screens, helping the system reflect how your business works from enquiry through delivery.
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Reporting and connected data
Create dashboards around agreed questions, such as which opportunities need follow-up or where work is waiting. Data imports and API connections can be scoped alongside validation, duplicate handling and user permissions.
CRM DEVELOPMENT SERVICES
The detail behind the delivery.
Your proposal sets out the work, responsibilities and checks. Depending on your requirements, the scope can include:
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Discovery and system specification
A clear scope for users, business processes, records and required capabilities.
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Data and workflow design
Contact, company and opportunity records connected to the way work moves through your business.
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Custom interface development
Purpose-built screens for the tasks and information your team uses most.
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Roles and access controls
Agreed permissions and access boundaries for different users.
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Integrations and automation
Connections to websites and other supported tools, with clear handling of failures and exceptions.
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Testing and handover
Checks against the agreed requirements, documentation and an identified plan for hosting and ongoing maintenance.
Product interface exploration. Not a live CRM implementation.
HOW THIS COULD WORK
A customer record that connects the whole journey
A bespoke CRM could bring a new enquiry, its source, the requested service, proposal status and follow-up tasks into one workspace. Different team members could see the information and actions appropriate to their role. We define that behaviour in the specification before building it.
Illustrative scenario, not a client case study.
FROM BRIEF TO HANDOVER
Know what happens next.
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Define the system
Map the business process, users, data and success criteria.
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Build and demonstrate
Develop the agreed capabilities in reviewable stages.
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Test and release
Check the workflows and access controls, then agree deployment and maintenance responsibilities.
YOUR QUESTIONS, ANSWERED
CRM Development FAQs
Useful details to help you decide on the right next step.
Do you build bespoke CRM systems?+
Yes. We scope and develop a CRM around the records, workflows and interfaces your business needs. The architecture and delivery plan depend on the agreed requirements.
Can a new CRM connect to our website?+
Website enquiries can be included in the integration scope. We define the fields, validation, ownership and failure handling needed for that connection.
Can we move data from an existing CRM?+
Data migration can be scoped after reviewing the source format, data quality, required mappings and supported export options. It should be tested before a final transfer.
Can we start with a smaller first release?+
Yes. A prioritised first release can focus on essential workflows, with further capabilities planned after the initial system is reviewed and used.
Who handles hosting and ongoing maintenance?+
Those responsibilities should be explicit in the proposal. Hosting, software updates, support arrangements and third-party costs are separate decisions from the development scope.
YOUR NEXT STEP
Let’s make a plan for your business.
Describe your current process and where it becomes difficult. A sample spreadsheet with dummy data, a list of user roles and the systems you need to connect are useful starting points.
