DigiPixel helps plan and refine Google Ads search campaigns around what you sell and the action you want a visitor to take. Ad copy, landing pages and measurement need to work together, so a click has a clear next step.
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Focus the targeting
Choose searches, locations and campaign settings around the customers you can serve and the offer you want to promote.
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Carry the message through
Match the ad to a relevant landing page, with useful information and a clear next action for the visitor.
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Understand the response
Set up agreed conversion measures and review lead quality alongside spend, so decisions have a useful business context.
A good place to start.
For businesses ready to test paid search with a defined offer, an appropriate budget and a useful landing page.
THE POSSIBILITIES
A good campaign starts before the first ad runs.
A relevant ad can still lead to a weak experience if the page does not match the promise. We look at the offer, search intent and destination together, then agree what counts as a meaningful conversion and how it will be measured.
Look at existing campaigns, search terms, conversion settings and landing pages. For a new account, define the priority offer, audience, budget and measurement plan before choosing an initial campaign structure.
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Search campaigns and landing pages
Build keyword groups and ad messages around specific services. Review negative keywords and location settings, then give each campaign an appropriate destination with a clear explanation of the offer and a focused enquiry route.
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Ongoing decisions and reporting
Review spend, search terms, conversions and the quality of enquiries with your team. Tests and budget changes should have a reason behind them. Advertising spend, management fees and any landing-page work are identified separately.
GOOGLE ADS SERVICES
The detail behind the delivery.
Your proposal sets out the work, responsibilities and checks. Depending on your requirements, the scope can include:
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Campaign and offer planning
A clear brief for the services, audience and locations to target.
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Keyword and query structure
Search themes, exclusions and campaign organisation aligned with intent.
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Ad copy development
Relevant messaging that reflects the actual service and landing page.
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Landing page alignment
Recommendations or a scoped page build to support the enquiry journey.
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Conversion tracking plan
Agreed actions to measure, with tracking checks and consent requirements considered.
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Campaign review and refinement
A review process for search terms, spend, traffic quality and available enquiry data.
Search and discovery • DigiPixel concept illustration
HOW THIS COULD WORK
A focused campaign for one priority service
A business promoting WordPress bug fixes could use a dedicated landing page explaining the types of issue it can investigate, how to submit a clear brief and what happens next. Campaign structure and exclusions can then be aligned with that specific offer rather than sending every visitor to a generic homepage.
Illustrative scenario, not a client case study.
FROM BRIEF TO HANDOVER
Know what happens next.
01
Define the offer
Agree the service, customer, locations, budget and conversion goal.
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Prepare the campaign
Build the structure, copy, destination and measurement setup.
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Review the evidence
Use campaign and enquiry information to guide refinements.
YOUR QUESTIONS, ANSWERED
Google Ads FAQs
Useful details to help you decide on the right next step.
Is advertising spend included in your fee?+
The proposal should separate management or setup work from the budget paid to the advertising platform and any third-party tools.
Can you guarantee leads or a return on ad spend?+
No. Outcomes depend on the market, offer, budget, competition and the whole customer journey. We agree measurable goals without promising a result.
Do we need a new landing page?+
Not always. We can review the current page and identify whether targeted changes or a dedicated page would better support the campaign.
Do you work on existing campaigns?+
An existing account can be reviewed as part of the brief. Access, account history, measurement and current priorities should be understood before changes are proposed.
YOUR NEXT STEP
Let’s make a plan for your business.
Tell us what you want to promote, where you operate and your intended advertising budget. Share any existing account history and explain which enquiries are valuable to your business.
